Coca-Cola renews its commitment to support the first race of the year in Valencia, City of Running, boosting environmentally friendly and volunteering initiatives.
Valencia 19-12-2018, Coca-Cola renews its agreement with 10K Valencia Ibercaja, which in turn will become one of its ‘Events with a Good Environment’ thanks to its commitment to the environment, society and the safety of its participants.
Coca-Cola has commited to supporting the first race of the year in Valencia, City of Running, promoting various initiatives with the objective of reducing the impact race will have on the environment and supporting the volunteers, that make this possible.
Concretely, under the label of ‘Events with a Good Environment’, Coca-Cola will participate in 10K Valencia Ibercaja, carrying out initiatives to reduce the generation of waste and the use of resources, encouraging re-cycling and re-use during the race. On the one hand, Coca-Cola will provide recycling bins that the runners can use to put plastic in, at the refreshment point located at kilometre 5.