Coca-Cola has been supporting sport, and running in particular, in this city for years. In the specific case of the 10K Valencia Ibercaja, the brand has been supporting the event since its beginnings, which this year celebrates its 13th edition. In 2021, we wanted to show the continuity of this support and sponsorship with an image that confirms the agreement, once again becoming part of its #EventosConBuenAmbiente.
With the thousands of drinks - Aquabona water and Powerade - that Coca-Cola delivers to the race, Coca-Cola is responsible for hydrating all the participants every year. On 3 October, the 7,500 registered runners will be able to recover with a refreshment point on the circuit at approximately kilometre 5, as well as in the post-finish area with the brand's drinks. There will be recycling containers in both areas to reduce waste as much as possible.