10K Valencia Ibercaja 2019, organised by the Athletics Club 10K Valencia, and recently awarded the Bronze Road Race Label by the IAAF, has reached an agreement with New Balance which will become the official technical brand during the next two events, 2019 y 2020.
The American company with headquarters in Boston, Massachusetts and partner to TCS New York City Marathon and Virgin Money London Marathon among others, have agreed to collaborate with the organisation responsible for the first race of the year in Valencia, City of Running, and to become the brand which will provide the sportswear for the participants of the 10K race.
From 10K Valencia Ibercaja, the director Alex Aparicio has assured that “it’s with great satisfaction that we have reached this deal with New Balance and are now able to count on the participation of one of the global leaders in sports equipment and footwear, for the next editions of our race. This is about an agreement in which our collaborative work with Intersport will prove to be tremendously positive for all those involved, especially for our runners. We are looking for what they provide: the perfect combination of functionality and style, and providing the best technological performance.”
Consequently, for the next two years of the Valencia Ibercaja 10K, the official T-shirt, which runners will be able to acquire by opting for the Premium inscription, will have New Balance’s quality seal. “We have not yet revealed the design of this year’s T-shirt, but we can assure you that it will live up to the standards of this technical brand and to its bronze label”, added Aparicio.
Similarly, the organisation has announced that in order to celebrate this new alliance, on the 17th of October, “We will hold a fun and surprise filled event so that Valencia’s runners can test the quality of New Balance for themselves trying out their new running shoes.”
13th of October: deadline for guaranteed T-shirt size
The Valencia Ibercaja 10K, which will hold its eleventh event next January 13th, already exceeds 3000 inscriptions with approximately 32% female participation. This year the organisation hopes to again reach 13 000 registered runners and 11 000 runners crossing the finish line. Registration is still open, and runners can guarantee their new balance t-shirt size by registering before the 13th of October. The price of Premium registration (with a running bag and an official NB T-shirt) is 13€ while the Low Cost registration (T-shirt not included) is 8€.
About New Balance:
New Balance Iberia is a subsidiary for Spain, Portugal and Andorra of the global athletic brands New Balance, a brand that is in the top 3 in national sales of sports footwear. New Balance, with its headquarters in Boston, Massachusetts, has been a responsible market leader since v1906, creating brands that athletes are proud to wear, that employees are proud to make, and communities are proud to embrace.
Manufacturing in the United States for more than 75 years, it owns 5 factories in this country and one in Great Britain, employing more than 6000 workers around the world with a sales total in 2017 of 4 billion dollars. Even though it’s a leading company in the sports sector on a global level, New Balance is the only company among its main competitors that is funded by private capital and isn’t quoted on the stock exchange, which permits it to have certain values and a level of independence that is unique in the industry.
For more information visit: www.newbalance.es.