On Wednesday afternoon, 10K Valencia Ibercaja, together with Intersport organised a simple but carefully planned event to welcome New Balance as the new official technical brand for the next two editions of the race. This event took place at the athletics track in the Turia riverbed park. where more than 150 runners were able to try out this brand’s new model first hand: the 890 v6. The participants were able to move around the surrounding area (in two groups) for 30- 35 minutes, both along Valencia’s (City of Running’s) former Turia riverbed now turned park and on the track’s tartan surface with the new Boston running shoes. Before each “running in” session Salva Portillo explained the characteristics and virtues of this new model. Furthermore, during the event two pairs of New Balance trainers were given away as well as 10 registrations to the Valencia Ibercaja 10K race, that will take place next January the 13th. As the event came to a close, participants received a goodie bag as a token of gratitude for taking part which contained a practical shoe bag, and a 20% voucher for any New Balance purchase at an Intersport store.