The sports brand Kiprun lands in Valencia to ally with the best 10K in the world and support its unstoppable international trajectory. The 10K Valencia Ibercaja and KIPRUN have signed a sponsorship agreement for the next three editions: 2025, 2026 and 2027.
The French running brand will be, therefore, the firm in charge of dressing the thousands of runners who are expected to participate over the next few years in both the 10K and the 5K Valencia Vamos, as well as the team of volunteers and the organization of the event. Thus, Kiprun will debut as the official sports brand in the next edition of the races, which will be held on Sunday, January 12, 2025.
With this union, the race that holds the men's and women's world records will now be called 10K Valencia Ibercaja by Kiprunthe international sports firm will support even more the projection of the worldwide image of the Valencian race that joins its slogan "With Kiprun, live the thrill of running to the fullest!
The director of the 10K Valencia Ibercaja by Kiprun, Alex Aparicio, said that "we are very proud and excited about this new alliance. The 10K continues to have strong support from leading sports brands worldwide and now Kiprun, as well as its predecessors New Balance and Mizuno, will allow us with greater energy if possible, to raise the quality and excellence of each of our strides. For the 10K, having a sports brand of this level, with this vocation for technological innovation, and which is also so involved in global running, is a challenge that we face with great enthusiasm. Kiprun has been growing and projecting itself in the world for 20 years and we are sure that it will continue to do so now with us".
For his part, from Kiprun, its leader Anthony Dulieu has stated that in Kiprun "we are immensely proud to announce our collaboration with the prestigious 10K Valencia Ibercaja. This partnership marks an exciting milestone in our ongoing commitment to the running community.We arehonored to offer our support, ensuring unparalleled proximity to runners, organizers and volunteers alike throughout the upcoming editions of this renowned and iconic international race".
Kiprun's involvement in running
The company has also committed to building a team of athletes, which was expanded at the beginning of 2023 with the signing of Paul Chelimo, an American athlete of Kenyan origin and double Olympic medalist. Some of its athletes have already participated in past editions of the 10K Valencia Ibercaja achieving great marks, as is the case of the Kenyan Nelvin Jepkemboi (30:41).
In addition, Decathlon's specialized running brand recently opened 42 HOUSE, a new training center for the development of athletes in Iten (Kenya), the birthplace of running worldwide. KIPRUN continues to demonstrate its commitment to excellence and its unrivaled proximity to runners around the world. The signing of this partnership with the 10K is further proof of this.
